Beverley Froud

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Building on a background in sales management and customer service (BUPA), Beverley has a track record of delivering B2B and B2C results in many sectors.

SPECIFIC OUTCOMES INCLUDE:

  • 46% (Orange), 42% (Medisure), 20% (Allianz) and 9% (Ecotricity) increases in customer satisfaction scores

  • 72% increase in NPS (Dell)

  • 29% (Apple) and 22% (Dell) increases in average order value

  • 22% (Ecotricity), 17% (Apple) and 11% (Dell) increases in B2B sales

She was the lead trainer for the programme that won the prestigious (2010 Guest of Honour was the Dali Lama) Golden Peacock Award for the best national training programme in India for 2011. Factors recognised included large scale deployment (training 17k employees over 3 quarters) and an 11% increase in sales and sales/customer service alignment and leveraging.

She has created programmes and processes that drive behaviour change and has set up Performance Academies and Centres of Excellence. For the last 15 years Beverley has been working globally with clients such as: Apple, GE, Tesco, Lloyds Pharmacy, Dell, Johnson & Johnson, Tmobile, British Telecom, Allianz, Medisure and Ecotricity.

She also contributed the sales training aspect of Promed's Rapid Mass Engagement Process which led to a 50% increase in sales and a 19% increase in sales conversion rate (on it's way to 4 top 4 finishes in Best Small Company to Work For and 7th in Europe overall)

She runs BTEC certified programmes in Sales and Customer Service, Coaching and Sales Management, (via her accredited BTEC Centre) and is an NVQ assessor.

Anthony Collins